If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. You also need to optimize for mobile devices. Spend a few days in a city …

There is significant traffic to be gained by optimizing for video search engines and participating in them. Once again, these are binary files and the search engine cannot easily tell what is inside them Advertising can strengthen brand equity. There are a lot of links floating around on the web …

If it has two associated URLs, Google considers it a duplicate page-and duplicate pages are a major no-no after the Panda update. You probably entered a phrase or question in a search engine. However, it's in your best interest to optimize for repeat visitors as well; publishing new updates frequently …

There's an art to properly optimizing a website with keywords. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and …

Reach out to influencers once your blog post is published. Some will share your post on their networks. That's the way to attract attention and get more traffic. Custom development takes time. This means that, the more presence you can give on the social media sites, the greater chances that …

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. Search engines are always updating their standards and guidelines to help …

I strongly believe that relevant links have a bigger impact on the algorithm. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. We're not talking here about links you …

Advertisers utilize several persuasion methods. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web …

No spider activity could signal problems. Search engine algorithms are based on a system of positive and negative weights or ranking factors as designed by the search engine's engineers or architects. An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and …

More important, learning can occur. Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. The numerical weight that it assigns to any given element E is also called the PageRank of …

Don't presume that the redirection mapping will be straightforward. You need to know fully how the URLs are generated and whether they are generated on a parameter by parameter basis. If you want to generate traffic through search, it's best to do keyword research before you start writing. This way …

Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Which means you have to be good at cross-platform marketing. Why do online businesses disavow links? Sometimes, the search engines cannot understand the page content.

What you should …

By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. An effective database-driven communication program relies on customer …