The truth is that Google doesnt want to rely on structured data in the future. Outside of mobile design and site speed optimization, one of quickest ways to improve the UX on your site is by using a range of multimedia assets and solid content formatting. The world needs more …

In the post-Pigeon era, having your contact information clearly segmented for your locations on your site-even when it's on multiple pages-simply isn't enough. If an agency uses bots to publish links across the web, you should probably stay away from them. With a range of ideas to get you going …

As I already stated, SEO generates valuable traffic. A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few friends and family members. The control scenario 'A' is usually defined through …

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Deceiving users with innaccurate descriptions is a …

Over time, the search engines have become smarter and can actually recognize what a piece of content is about. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. To improve response rates, advertisers have created increasingly complex targeting …

Selecting the right keywords, in the end, all comes down to understanding your target audience. Google's reason for this is that many banner ads, which are placed "above the fold," can negatively affect the user-friendliness of a website. A little known yet enormously effective strategy for improving the results from …

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. When creating a program to promote a desired brand image, the marketing team first evaluates its current image. From a quality page point of view, duplicate content is …