A do-it-yourself guide to social media

Many products become top of mind or top choice due to brand equity. Well, the reason that so many bigger brands don't rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. Record any results that appear to be effective, and re-test them …

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Meaty meta descriptions may affect your web portals tactics

But even when the wording is vague ("near me"), the search engine's complex algorithms interpret the meaning. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order …

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Search engine health checks should look at link research

Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Click submit and see if that content appears elsewhere on your website or on the Web. Search engine crawlers do all the work for …

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