Selecting the right keywords, in the end, all comes down to understanding your target audience. Google's reason for this is that many banner ads, which are placed "above the fold," can negatively affect the user-friendliness of a website. A little known yet enormously effective strategy for improving the results from …

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog …

What are they getting in exchange for coming to your site? Using 301 redirects in these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered. The traffic information from different search engines helps you make timely changes in the semantic core …

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don't start seeing some shift in traffic (either month over month or year over year for …

However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is …

Many products become top of mind or top choice due to brand equity. Well, the reason that so many bigger brands don't rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. Record any results that appear to be effective, and re-test them …

An infinite number of niches are waiting for someone to claim them. I'd ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it's …

Some lasts a year or two. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. When you read about similar or overlapping areas every single day, you start to spot patterns. ometimes the way photo and video …

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. When creating a program to promote a desired brand image, the marketing team first evaluates its current image. From a quality page point of view, duplicate content is …

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Google is "learning" what a good result looks like based on the search query. Public relations firms provide experts to help companies and brands develop positive public images, as well …

Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. The user should be able to intuitively relate the actions he needs to perform on the web page, with other interactions he sees in the general domain …

Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. One method of addressing SEO planning starts with a study of the media choices that members of a specific, defined target market might make …

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. Which pages and posts are most important? These should …

As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. All in all, it is must to say that SEO is soul of internet marketing …

SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. Consumers check store hours, obtain directions …

No spider activity could signal problems. Search engine algorithms are based on a system of positive and negative weights or ranking factors as designed by the search engine's engineers or architects. An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and …

Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really expect from your page. A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. When you use stock …

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Fifty-six percent of Google queries show no paid ads at all, so if you're counting on paid …

You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is itself also a factor in ranking. When you're browsing the web, the content you come across can come in …

No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Just think about this for a moment. It also does not give you any insight into consumers' impressions or motivations. By updating the algorithm so often and establishing guidelines, search engines …

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. If you want to link to somebody but you don't …

More important, learning can occur. Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. The numerical weight that it assigns to any given element E is also called the PageRank of …

This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. Firms that get in on the ground floor are likely to enjoy a major marketing advantage. Spending money on paid search isn't a requirement for SEO, but it can be an …

Don't presume that the redirection mapping will be straightforward. You need to know fully how the URLs are generated and whether they are generated on a parameter by parameter basis. If you want to generate traffic through search, it's best to do keyword research before you start writing. This way …

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. Getting …

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. At the operating system level, Windows and Linux platforms are quite different. How is that a key advantage? When a search engine spider arrives at your website, it will read the …

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many …

But it certainly can get as technical and detailed as you want to make it. Know what they are going to do and don't accept non-answers on their direction. Headings are a big deal for SEO. They tell Google exactly what's on each page. If you don't use them correctly …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

Targeting the wrong keywords is one of the worst mistakes that you can make in a business. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve …

Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Which means you have to be good at cross-platform marketing. Why do online businesses disavow links? Sometimes, the search engines cannot understand the page content.

What you should …

Geo-targeting represents a unique and attractive feature of mobile marketing. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the …

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. An increase in visitor traffic is always good news (unless your site is having performance problems). The choice of an agency represents a key component of the advertising management process for many companies. It …

But even when the wording is vague ("near me"), the search engine's complex algorithms interpret the meaning. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order …

Google's related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Another example of keywords is the Long Tail Keyword. Goals guide marketers by providing a clear idea of what the company wishes to accomplish. It is called implied linking as there …

Those that are not viewable are not spidered and not indexed or not processed. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. Link-building can …

Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Click submit and see if that content appears elsewhere on your website or on the Web. Search engine crawlers do all the work for …

A natural link profile has variety. The links come from different domains and links will have different strengths. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort to rank on the first page for …

Your URL doesn 't have to have your keyword included but it helps when other sites link to your site. Google is even commonly used as a verb, as in "I'll Google it." Many search engines exist on the Internet. It seems the world is going mobile, with many people …