Don't presume that the redirection mapping will be straightforward. You need to know fully how the URLs are generated and whether they are generated on a parameter by parameter basis. If you want to generate traffic through search, it's best to do keyword research before you start writing. This way …

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. Getting …

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. At the operating system level, Windows and Linux platforms are quite different. How is that a key advantage? When a search engine spider arrives at your website, it will read the …

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many …

But it certainly can get as technical and detailed as you want to make it. Know what they are going to do and don't accept non-answers on their direction. Headings are a big deal for SEO. They tell Google exactly what's on each page. If you don't use them correctly …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

Targeting the wrong keywords is one of the worst mistakes that you can make in a business. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve …

Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. Which means you have to be good at cross-platform marketing. Why do online businesses disavow links? Sometimes, the search engines cannot understand the page content.

What you should …

Geo-targeting represents a unique and attractive feature of mobile marketing. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the …

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. An increase in visitor traffic is always good news (unless your site is having performance problems). The choice of an agency represents a key component of the advertising management process for many companies. It …

But even when the wording is vague ("near me"), the search engine's complex algorithms interpret the meaning. Most businesses understand the importance of - and the general idea behind - search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order …

Google's related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Another example of keywords is the Long Tail Keyword. Goals guide marketers by providing a clear idea of what the company wishes to accomplish. It is called implied linking as there …

Those that are not viewable are not spidered and not indexed or not processed. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. Link-building can …

Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Click submit and see if that content appears elsewhere on your website or on the Web. Search engine crawlers do all the work for …

A natural link profile has variety. The links come from different domains and links will have different strengths. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort to rank on the first page for …

Your URL doesn 't have to have your keyword included but it helps when other sites link to your site. Google is even commonly used as a verb, as in "I'll Google it." Many search engines exist on the Internet. It seems the world is going mobile, with many people …

Great copywriters know the importance of using "power words" during content creation - they evoke emotion. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Reach out to websites that are linking to your old websites …

Using broken links to build quality backlinks is not a new strategy: it is an age old, tested, and proven link-building strategy that shows no sign of fizzling out. Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. Domain Authority …

If there is no email address, you may want to call the owner directly. We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. With the nature of today's online world being so vast, a business needs to work longer and harder in …

Stay above the fold. Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Google research …

Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Finding authoritative sites that'll link back to your pages can be difficult. One of the great way to build …

Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Consumers at the other end of the spectrum also spend less time in the external search process-but for the opposite reason. You …

Generating leads becomes the primary goal. Some experts believe the internet is slowly killing traditional television. Once you know what you're going to say, it is always useful to plan out the structure of your post. Google's mission is to organize the worlds' information and make it universally accessible and …

In this context, instrumentation means the integrity and veracity of the analytics setup. Within a few years, everything changed. The easier it is to read your content, the more likely it is that your readers will share it. If you lie, you will get caught.

Google and other search engines …

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Is your homepage title tag duplicated on another web page? If the competition in your niche is high, you'll have a hard time ranking on competitive head terms. If …

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. It is important that you …

Generally you should only use lowercase letters in URLs. In Google's never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. Google checks technical features of your site …

By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. An effective database-driven communication program relies on customer …

Plenty of information, and in the end, you only go through the most relevant. For this purpose, you'll benefit from some tools, but also from simple typing keywords into the search box. Look for aspects of your industry that have been the same from the beginning. To increase your conversion …

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …