You get the idea of what kind of content is evergreen by now, but do you understand why it matters so much? This is because traffic and rankings fluctuate, sometimes randomly, and could skew your data if you're only using a small sample size. So, what’s the truth behind …

If your blog lists your individual posts in order of the date that they were published, like most blogs do, then the older your blog post gets, the lower down the website architecture it goes. You also need to optimize for mobile devices. Spend a few days in a city …

A successful search acquisition strategy involves more than just someone at the company with the job title of search engine optimizer. Google, for example, uses focused crawling at least with regard to the fact that rarely or never updated websites are visited less frequently than regularly updated sites. As I …

If it has two associated URLs, Google considers it a duplicate page-and duplicate pages are a major no-no after the Panda update. You probably entered a phrase or question in a search engine. However, it's in your best interest to optimize for repeat visitors as well; publishing new updates frequently …

When you architect a website and you place SEO at the forefront of a web project, you're doing two things simultaneously. You're making sure your website will be usable by search engines and your actual website visitors. The best measure of your content's value is user satisfaction. If users stay …

Googlebot has some limitations regarding which APIs and JavaScript features it supports. One question that often arises in regards to HTML tags and linking is whether or not internal links should be "nofollowed." "Rel='nofollow'" instructs Google to not allow PageRank to flow through the link. If people click on …

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Social is an ever-changing element that delivers relevant experiences. Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend …

By using different ads and rotating them, readers will not get bored, because they will see more than one advertisement for the same product. Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a …

I strongly believe that relevant links have a bigger impact on the algorithm. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. We're not talking here about links you …

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog …

SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. Consumers check store hours, obtain directions …

No spider activity could signal problems. Search engine algorithms are based on a system of positive and negative weights or ranking factors as designed by the search engine's engineers or architects. An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and …

Monitor the keywords, the site's stats, the levels of engagement on each topic and find what users really expect from your page. A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. When you use stock …

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. Fifty-six percent of Google queries show no paid ads at all, so if you're counting on paid …

But it certainly can get as technical and detailed as you want to make it. Know what they are going to do and don't accept non-answers on their direction. Headings are a big deal for SEO. They tell Google exactly what's on each page. If you don't use them correctly …

Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Consumers at the other end of the spectrum also spend less time in the external search process-but for the opposite reason. You …

In this context, instrumentation means the integrity and veracity of the analytics setup. Within a few years, everything changed. The easier it is to read your content, the more likely it is that your readers will share it. If you lie, you will get caught.

Google and other search engines …