Key insights regarding how, when, and why products are used emerge from e Want to make sure you don't have any multiple H1s lingering on your site? Another interesting fact is that Beverley is one of the nicest places to live in the UK. Some Intersol systems will create different …

Search engine marketing (SEM) refers to the utilization of pay-per-click (PPC) advertising such as through Google AdWords. I've written a (nearly) comprehensive guide on the subject, so I'll stay out of the weeds here, but know that there are many considering factors that you'll have to implement only once. Getting …

There is only one URL for your website, which makes it easy to develop and easier to manage over time, and it's relatively simple to implement. Getting your website indexed is the only way that Internet marketing can be successful. It's the entire starting point. Without indexation, you're doomed. Mobile …

Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. What Google wants to see is authoritative and relatable links talking about your site. Everything below that visible area merely serves to provide enough content for search engines. I'm on the …

It's not only about age. Simply put, these are the most popular (and most memorable) domain name extensions, and most people are aware of them. The combination of SEO and conversion can result in a lift in organic results. I'm not a big fan of manufactured goods. I prefer simple …

A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. This is a major problem, which can really have …

Advertisers utilize several persuasion methods. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web …

The old saying that "life is a journey, not a destination" can also be applied to SEO. Stay informal. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial 'sharing of the search value love' will bestow your newly-created piece of content with an …

Many products become top of mind or top choice due to brand equity. Well, the reason that so many bigger brands don't rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. Record any results that appear to be effective, and re-test them …

Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. One method of addressing SEO planning starts with a study of the media choices that members of a specific, defined target market might make …

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. Which pages and posts are most important? These should …

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. If you want to link to somebody but you don't …

Geo-targeting represents a unique and attractive feature of mobile marketing. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the …

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. An increase in visitor traffic is always good news (unless your site is having performance problems). The choice of an agency represents a key component of the advertising management process for many companies. It …

Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Click submit and see if that content appears elsewhere on your website or on the Web. Search engine crawlers do all the work for …

A natural link profile has variety. The links come from different domains and links will have different strengths. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort to rank on the first page for …

Stay above the fold. Content simply refers to the text on your homepage, your blog posts, videos you've produced, and any podcasts you've published. Focus on producing the best content you can - or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Google research …

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. Is your homepage title tag duplicated on another web page? If the competition in your niche is high, you'll have a hard time ranking on competitive head terms. If …

Generally you should only use lowercase letters in URLs. In Google's never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. Google checks technical features of your site …

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …