The two most popular web servers are Apache and Microsoft's Internet Information Server (IIS). Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions …

To prepare an objective-and-task budget, marketers identify the communications objectives to pursue and then calculates the cost of accomplishing each objective. They can be used to create content for sharing on social media sites like Facebook, Twitter and Medium, for example. Halfway through 2015, Google announced that mobile searching was …

What are they getting in exchange for coming to your site? Using 301 redirects in these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered. The traffic information from different search engines helps you make timely changes in the semantic core …

Some lasts a year or two. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. When you read about similar or overlapping areas every single day, you start to spot patterns. ometimes the way photo and video …

As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. All in all, it is must to say that SEO is soul of internet marketing …

No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. Just think about this for a moment. It also does not give you any insight into consumers' impressions or motivations. By updating the algorithm so often and establishing guidelines, search engines …

This can prove to be very discouraging and difficult to deal with, but it's worth it in the long-run. Firms that get in on the ground floor are likely to enjoy a major marketing advantage. Spending money on paid search isn't a requirement for SEO, but it can be an …

Google's featured snippets, also known as "position zero" on the SERP, can be a great opportunity to get one over your competitors in search results. As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. Getting …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

Those that are not viewable are not spidered and not indexed or not processed. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. Link-building can …

Great copywriters know the importance of using "power words" during content creation - they evoke emotion. Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Reach out to websites that are linking to your old websites …