What is that page's PA (page authority)?

If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. During the life of any website pages come and go. It's perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked …

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Thinking about walled garden sites makes everything OK

Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. What Google wants to see is authoritative and relatable links talking about your site. Everything below that visible area merely serves to provide enough content for search engines. I'm on the …

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Improve engagement by utilising stickiness

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it's the application of using each search engine's best practices to optimize a site …

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Personalization counts: how do SEO campaigns fit into this?

The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We'll need to write a whole other post on white hat link building. When you've listed out your URLs and their keywords, run down the list and look …

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Are you using Shared web hosting?

It's not only about age. Simply put, these are the most popular (and most memorable) domain name extensions, and most people are aware of them. The combination of SEO and conversion can result in a lift in organic results. I'm not a big fan of manufactured goods. I prefer simple …

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Winning tactics for organic links

Long-tail keywords are, simply, extended topics and phrases that people are searching for. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. A descriptive alt text can alert users exactly what …

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Focus on ROI Instead of nofollow links

As I already stated, SEO generates valuable traffic. A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few friends and family members. The control scenario 'A' is usually defined through …

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It's a win-win strategy with an emphasis on dynamic pages

There's an art to properly optimizing a website with keywords. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and …

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The philosophy of stickiness

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Deceiving users with innaccurate descriptions is a …

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Using traffic estimation tools in conjunction with widgets

The two most popular web servers are Apache and Microsoft's Internet Information Server (IIS). Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions …

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Understanding gateway sites

By using different ads and rotating them, readers will not get bored, because they will see more than one advertisement for the same product. Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a …

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Design + rankings = Greatness

To prepare an objective-and-task budget, marketers identify the communications objectives to pursue and then calculates the cost of accomplishing each objective. They can be used to create content for sharing on social media sites like Facebook, Twitter and Medium, for example. Halfway through 2015, Google announced that mobile searching was …

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Ridiculous rules about ROI

I strongly believe that relevant links have a bigger impact on the algorithm. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. We're not talking here about links you …

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Using long-tail keywords may be more efficient

A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. This is a major problem, which can really have …

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Bucket brigades based on ROI

The old saying that "life is a journey, not a destination" can also be applied to SEO. Stay informal. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial 'sharing of the search value love' will bestow your newly-created piece of content with an …

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Indicate the header in an HTML document by using white hat SEO

Selecting the right keywords, in the end, all comes down to understanding your target audience. Google's reason for this is that many banner ads, which are placed "above the fold," can negatively affect the user-friendliness of a website. A little known yet enormously effective strategy for improving the results from …

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The lazy way to mobile search

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog …

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The best advice I've listened to about content

What are they getting in exchange for coming to your site? Using 301 redirects in these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered. The traffic information from different search engines helps you make timely changes in the semantic core …

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Minimize Duplicate Template Content

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don't start seeing some shift in traffic (either month over month or year over year for …

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A do-it-yourself guide to social media

Many products become top of mind or top choice due to brand equity. Well, the reason that so many bigger brands don't rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. Record any results that appear to be effective, and re-test them …

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Having fun with keyword stuffing

Some lasts a year or two. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. When you read about similar or overlapping areas every single day, you start to spot patterns. ometimes the way photo and video …

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Design + SEO campaigns = Greatness

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. When creating a program to promote a desired brand image, the marketing team first evaluates its current image. From a quality page point of view, duplicate content is …

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Place Copyright Notices and Watermarks

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Google is "learning" what a good result looks like based on the search query. Public relations firms provide experts to help companies and brands develop positive public images, as well …

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Using indexed pages strategies like the pros

Simple things like including the name and picture of the author of a blog or linking to their biography can help establish trust. The user should be able to intuitively relate the actions he needs to perform on the web page, with other interactions he sees in the general domain …

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Build up your cluster content

Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. One method of addressing SEO planning starts with a study of the media choices that members of a specific, defined target market might make …

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The clean URL mission

Organic SEO should be the bedrock of any optimisation efforts that you undertake. Organize sites in a way that both pleases search engines and users simultaneously, as well as making sure they are user-friendly in both the desktop and mobile realms. Which pages and posts are most important? These should …

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