A focus on SEO campaigns to benefit search engine placement

The marketing funnel can be different depending on your target market, so sharing an exact funnel to follow here would be fruitless. Before you accept posts from guest writers, double-check they haven't been published elsewhere. Bloggers probably aren't acting unscrupulously if they have been previously published, they may just not …

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The ultimate revelation of offsite SEO

Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. It is featured prominently in the search engine results pages (typically used as the clickable link) as well as …

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Accurately summarize the page including details of trust rank

If it has two associated URLs, Google considers it a duplicate page-and duplicate pages are a major no-no after the Panda update. You probably entered a phrase or question in a search engine. However, it's in your best interest to optimize for repeat visitors as well; publishing new updates frequently …

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Double Your Profit With These Tips on splogs

When you architect a website and you place SEO at the forefront of a web project, you're doing two things simultaneously. You're making sure your website will be usable by search engines and your actual website visitors. The best measure of your content's value is user satisfaction. If users stay …

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Does Bing really care about search engine spiders

There is only one URL for your website, which makes it easy to develop and easier to manage over time, and it's relatively simple to implement. Getting your website indexed is the only way that Internet marketing can be successful. It's the entire starting point. Without indexation, you're doomed. Mobile …

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What is that page's PA (page authority)?

If your budget only allows for one person to run marketing, the novice will generally work the hardest and cover the most ground. During the life of any website pages come and go. It's perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked …

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Thinking about walled garden sites makes everything OK

Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. What Google wants to see is authoritative and relatable links talking about your site. Everything below that visible area merely serves to provide enough content for search engines. I'm on the …

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Improve engagement by utilising stickiness

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it's the application of using each search engine's best practices to optimize a site …

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Personalization counts: how do SEO campaigns fit into this?

The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We'll need to write a whole other post on white hat link building. When you've listed out your URLs and their keywords, run down the list and look …

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Are you using Shared web hosting?

It's not only about age. Simply put, these are the most popular (and most memorable) domain name extensions, and most people are aware of them. The combination of SEO and conversion can result in a lift in organic results. I'm not a big fan of manufactured goods. I prefer simple …

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Winning tactics for organic links

Long-tail keywords are, simply, extended topics and phrases that people are searching for. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. A descriptive alt text can alert users exactly what …

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Focus on ROI Instead of nofollow links

As I already stated, SEO generates valuable traffic. A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few friends and family members. The control scenario 'A' is usually defined through …

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It's a win-win strategy with an emphasis on dynamic pages

There's an art to properly optimizing a website with keywords. A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and …

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The philosophy of stickiness

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it's an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Deceiving users with innaccurate descriptions is a …

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Using traffic estimation tools in conjunction with widgets

The two most popular web servers are Apache and Microsoft's Internet Information Server (IIS). Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions …

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Understanding gateway sites

By using different ads and rotating them, readers will not get bored, because they will see more than one advertisement for the same product. Google is pushing towards more and more personalized search results, so in order for you to perform well, you'll have to ensure that you provide a …

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Design + rankings = Greatness

To prepare an objective-and-task budget, marketers identify the communications objectives to pursue and then calculates the cost of accomplishing each objective. They can be used to create content for sharing on social media sites like Facebook, Twitter and Medium, for example. Halfway through 2015, Google announced that mobile searching was …

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Ridiculous rules about ROI

I strongly believe that relevant links have a bigger impact on the algorithm. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. We're not talking here about links you …

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Using long-tail keywords may be more efficient

A problem that can arise is that some content creators have not identified the thin content on their sites. Even though they want to provide genuinely useful content, they are being held back by issues they are not fully aware of. This is a major problem, which can really have …

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Bucket brigades based on ROI

The old saying that "life is a journey, not a destination" can also be applied to SEO. Stay informal. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial 'sharing of the search value love' will bestow your newly-created piece of content with an …

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Indicate the header in an HTML document by using white hat SEO

Selecting the right keywords, in the end, all comes down to understanding your target audience. Google's reason for this is that many banner ads, which are placed "above the fold," can negatively affect the user-friendliness of a website. A little known yet enormously effective strategy for improving the results from …

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The lazy way to mobile search

Keyword research is absolutely critical to help you understand where your content can earn both short- and long-term wins while making your content more competitive in search engines. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog …

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The best advice I've listened to about content

What are they getting in exchange for coming to your site? Using 301 redirects in these cases could easily break the user-login functionality, as the HTTPS URLs would not be able to be rendered. The traffic information from different search engines helps you make timely changes in the semantic core …

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Minimize Duplicate Template Content

t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don't start seeing some shift in traffic (either month over month or year over year for …

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A do-it-yourself guide to social media

Many products become top of mind or top choice due to brand equity. Well, the reason that so many bigger brands don't rank as well as they should for local keywords is that their landing pages are somewhat lacklustre. Record any results that appear to be effective, and re-test them …

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